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Case Study

Swinburne University Brand Positioning

Andrew Peters Mural Swinburne
Andrew Peters Mural Swinburne

Swinburne University was looking for a bold distinctive work that reflects the newly articulated brand belief: Bringing people and technology together for a better world.


Bastion Experience proposed to introduce street art to two sites on Swinburne University’s main Hawthorn campus to channel the artist’s creativity and express brand beliefs in a modern and uniquely Melbourne way – spray can murals.
The key objective for the project was for Swinburne University to showcase Swinburne’s new brand beliefs and provide a highly photographable backdrop for our students and many other communities of stakeholders.

The result saw Bastion work with local artists to create two murals and time-lapse content that represented the University’s positioning in a highly impactful and creative way.

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