Menu
GlobalAustraliaNew ZealandU.S.A.
Case Study
Arts
Automotive
Event
Hospitality
Luxury
Experiential
Strategy

Ferrari Casa Ferrari 2024

Casa Ferrari at the Australian Formula 1 Grand Prix offered an exclusive trackside experience, showcasing the brands famous racing DNA and luxury family hospitality. A modern Masseria, meticulously designed and crafted from large-scale architectural features to the smallest styling detail. A trackside home for owners and guests.

Industry
Arts
Automotive
Event
Hospitality
Luxury
Services
Experiential
Strategy
Expertise

Positioned in a prime location on the main straight of the Albert Park Circuit, Casa Ferrari returned to offer owners and invited guests a true Ferrari experience at the Australian Formula 1 Grand Prix.

Showcasing the Ferrari brand at the pinnacle of luxury and exclusivity, Casa Ferrari embraced its trackside location to celebrate the essence of racing, the passion embedded in Ferrari's DNA, and the unparalleled family hospitality it offers.

Building upon the success of the breakthrough Casa Ferrari experience in 2023, this year's event promised an elevated offering. A highly considered and contemporary design aimed to create an exclusive atmosphere for its guests.

The Bastion Experience team collaborated closely with Ferrari to develop and refine the iconic Casa Ferrari, ensuring each viewing spectacle was maximised, every corner meticulously styled, and the hospitality offerings precisely reflected the European day club and Italian Tuscan villa inspirations.

Throughout the three-day event, guests indulged in traditional Italian food and beverage delicacies, enjoyed live entertainment, and savoured a trackside vantage point overlooking the pit lane exit. Capturing the attention of guests and passing crowds, the build featured prominently displayed newly launched SF90 XX Stradale and Roma Spider vehicles as key brand pieces.

The light-filled Casa layout featured a free-flowing series of rooms, each highlighting different elements of the brand's history, racing DNA, and current technological achievements.

Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let's talk.
Sign up to our mailing list for update on all things Bastion.
  • Melbourne
  • Sydney
  • Gold Coast
  • Orange County
  • Los Angeles
  • New York City
  • Auckland
  • Brisbane
  • Canberra
  • The Rosella Complex
    Building 18A, 64 Balmain Street, Cremorne, VIC 3121

    Email Us

© 2024 All Rights Reserved