Menu
GlobalAustraliaNew ZealandU.S.A.
Case Study
Event
Luxury
Experiential

L'Oreal Rouge Pur Couture Lipstick

Rouge Pur Lipstick
Rouge Pur Lipstick

On behalf of our client, the Bastion Experience team designed and executed a striking brand activation for the new Rouge Pur Couture lipstick from Yves Saint Laurent. 

Industry
Event
Luxury
Services
Experiential
Expertise

Guided by inspiration from the YSL Global Team, the design was localised and built by MNR Constructions. A portion of the activation was showcased at the Mecca Leadership Conference in August and was then live in Highpoint Shopping Centre from the 23rd October to the 5th November.
 
The impactful activation showcased the Rouge Pur Couture lipstick range, with coloured detailing inspired by the new Rouge Pur Couture lipstick shades. The build also included a gold feature wall inspired by the shape of the lipstick itself. Consumers were invited to sample the Lash Clash Mascara range and Touche Eclat Concealer Pen, both iconic products in the YSL makeup collection.

The YSL team hosted a masterclass by National Makeup Artist, Bianca Downward, as well as hosting an engraving artist on site to personalise the lipsticks for consumers. The structure showcased the innovation, forward-thinking and disruptive nature of the YSL brand.

Great work from two of our L'Oreal team Lisa Formby and Claire Tapp

L'Oréal Yves Saint Laurent Beauty MNR Constructions

Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let's talk.
Sign up to our mailing list for update on all things Bastion.
  • Melbourne
  • Sydney
  • Gold Coast
  • Orange County
  • Los Angeles
  • New York City
  • Auckland
  • Brisbane
  • Canberra
  • The Rosella Complex
    Building 18A, 64 Balmain Street, Cremorne, VIC 3121

    Email Us

© 2024 All Rights Reserved