Work

MBIE Consumer Protection Campaign

Government

Creative

We partnered with MBIE’s Building Performance to create a campaign to help stop Kiwis from getting burnt when starting a building project.

Tower The Astronaut Moves In with Tower’s Home Insurance Campaign

Insurance

Creative

In the latest instalment of Tower’s Home insurance campaign we see the return of the astronaut who crashed into a Kiwi couple’s living room ceiling.

Altrad Diversity, Equity, Inclusion and Belonging

Content Creation

Creative

We helped the Altrad Group create a new strategic and creative DEI&B approach for their 60,000 employees in 60 countries across the globe.

Whittaker's Christmas Baking Event at Daily Bread

Influencer Management

We teamed up with Whittaker’s to deliver an exclusive Christmas baking event at Daily Bread, for influencers and Chocolate Lovers to enjoy.

Spark teams up with Bastion Shine for the launch of their new initiative

Event

Technology

As their partner agency, Bastion Shine has worked with Spark to deliver a new programme of activity focused on accelerating Aotearoa forward one technology generation and improving our country’s productivity, with advanced digital technology.

Case Study

Tourism

Advertising

Brand

Air New Zealand The Great Christmas Chase

An unflappable Air New Zealand Flight Attendant races against time, and quite a few other elements, to save Christmas for one unexpecting passenger.

Air New Zealand Full Potential

New Zealand Police Community Car

Skills Group Skills Alley

Digital Communication Strategy

Media

Google News Lab ANZ Support innovation and trusted journalism through a series of newsroom experiments

Bastion Transform have partnered with Google News Lab ANZ to create a framework for how to prioritise, design, run and review experiments to encourage newsrooms to step outside their comfort zones and learn new ways of connecting with audiences.

Google News Lab ANZ Support innovation and trusted journalism through a series of newsroom experiments

Advertising

Baby Bunting Supporting New Zealand families, every step of the way

Launching a much loved Australian retailer into the New Zealand market

Genesis Internal Brand Pride

Three words, three pillars, three pivotal affirmations developed by Genesis: Lead, empower, and care. It was our goal to show Genesis employees a glimpse into how these pillars played a role in the future of the new purpose.

Using our science-backed health and wellbeing programme AIA Vitality to reframe the category. Encouraging NZers ‘just getting through life moments’ and start taking small steps to start thriving.

Remote is the next iteration of Tower’s highly relatable creative platform, reassuring Kiwis that no matter what life throws at them, Tower has their back.

Tip Top is an iconic Kiwi brand that over the years has slowly begun to lose its relevance to younger audiences; ‘The ice-cream in grandma’s freezer.’

Advertising

Tip Top Brand Evolution

Case Study

Event

Hospitality

Seafarers Seafarers Britomart Identity

We helped transform a salty seafaring icon to a premium hospitality destination for Aucklanders.

Genesis Brand Campaign

Start Giving Digital Platform

Air New Zealand Flight NZ0

“Skylight” was designed to reassure Kiwis that no matter what life throws at them, Tower has their back.

Tower Skylight

“Skylight” was designed to reassure Kiwis that no matter what life throws at them, Tower has their back.

Air New Zealand Te Matatini

We created an engaging AV that illustrates the power of whānaungatanga in a simple, visual way.

Tip Top Queen of The Freezer

Social Media

A social-only campaign that tied in with our always-on social media layer for Tip Top.

Kiwis are known for really getting behind their sports, be it the All Blacks, Silver Ferns, or just the local gumboot throwing competition.

Campaign

Energy

Genesis Supporters Shirt

Air New Zealand Flight NZ0

Energy

Tourism

We helped launch Air New Zealand's most important journey yet - Flight NZ0 - a commitment to reaching net-zero carbon emissions by 2050.

Trumpet Ice Cream Packaging re-design

Trumpet icecream has legendary status of extreme deliciousness in New Zealand. This icon however needed a packaging and brand evolution to align with a new global product range strategy.

Case Study

FMCG

Retail

Hopt Soda

One in five people opt out of alcohol regularly for health or lifestyle reasons. However the non alcoholic market offering was either too sweet, too boring or too childish.

Will&Able Brand Identity

Kapiti Let the adventure begin

Taco Bell The world is your taco

Bastion Creative and Bastion Amplify partnered with the Rexona team at Unilever to launch its new brand purpose to New Zealanders.

Rexona Not Done Yet

Bastion Creative and Bastion Amplify partnered with the Rexona team at Unilever to launch its new brand purpose to New Zealanders.

Air New Zealand Get ready for take-off

Campaign

Tourism

Air New Zealand is Aotearoa’s national carrier.

Spark 5G Innovation Studio

Government

Luxury

The Spark Innovation Studio is a one-stop shop that offers Spark customers and New Zealand’s innovation community a sandpit to co-create, ideate, test and workshop alongside Spark IoT experts.

We teamed up with some world class partners to show how Spark 5G make the Emirates Team New Zealand boat go faster.

Tip Top What’s the best that could happen?

Advertising

Nostalgia was no longer enough

Air New Zealand We fly for you

Caring for their customers has always been at the heart of what makes Air New Zealand such a loved airline.

Case Study

Social Media

Tip Top Always On Social Media Strategy

Developing and implementing an always-on social media strategy.

Air New Zealand Don’t Live Pointlessly

Genesis George’s Place

Tip Top What’s the best that could happen?

New Zealand Police Puhikura

Puhikura is the Police’s first major recruitment campaign focused specifically on wāhine Māori. Ever.

New Zealand Police Puhikura

Puhikura is the Police’s first major recruitment campaign focused specifically on wāhine Māori. Ever.

Insurance

Tower wanted their new stunning office to be a reset moment for the business and staff alike. To be a visual manifestation of their new values and vision.

Tower Office re-design

Insurance

Tower is New Zealand’s oldest insurance company and was was starting to look it. We needed to refresh their identity in a delicate way to retain the equity of the brand but reflect the modern, innovative, digital-first business they’d become.

Tower Brand Evolution