Shine has joined Bastion, which you can read about here. Also, we’re hiring!
Our goal is to squeeze as much value from creative work and media budgets as possible. We do this by working with clients to help build strong integrations from owned data to media serving platforms, enhancing targeting and bidding efficiencies. In addition, we provide media-centric insights and voice to our creative and design departments and unlocking more time for media agencies through better creative/media handover processes.
First party data is increasingly important to media effectiveness. We work at the systems level to leverage the power of this data to get more targeted audiences.
Making sure all channels, both owned and paid, are giving the same message in unison.
Bringing success results, even when it occurs outside of the advertising channel back into measurement systems to help gain the wider picture of media impact.
We work with our design team to get final artwork in its final destination (DV360, FB, Verizon etc) using the same naming conventions and UTM frameworks. Going above and beyond for our friends in the media world.
We make it easy to build multi-channel campaigns through client owned platforms, providing audience coordination across multiple channels such as web, email, display, video or social.
WIth our technology and data disciplines with media enablement, we find the customer attributes that provide the greatest LTV, and get these audiences to our media agency partners.
As a Strategy and Creative Consultancy, we’re often in the room before our other agency partners. We work closely with our media agency friends to ensure they have advocates in us.
We work closely with Tower’s media agency, MBM to work as one team. We do this by placing final art directly into Ad Managers, complete with the correct naming conventions, audience and UTM codes.
After a full audit of data, platform and channel platforms and capability, we dove even further into their use of paid digital advertising, building out a set of recommendations to get their best return on investment.
We lead the enablement of additional paid advertising channels at Genesis, broadening the reach and relevance to consumers, and driving acquisition costs down by as much as 50%.
We built the business case and led the effort to in-house the Genesis Advertising Technology platforms, allowing much greater integration and leverage of first party data, IP ownership, and consolidated analysis.
Discover how we enable businesses with a new foundation for limitless growth in an ever-evolving digital world.
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