Genesis Brand Campaign


Creating brand love for Genesis Energy.

Genesis is NZ’s leading energy brand, it excels in providing the innovation and technology customers need to manage their energy usage.  Our challenge was to build on these strengths while also adding more emotional engagement to the brand. The approach was to create an ownable brand platform based around a relatable Kiwi family and tell relevant stories through the eyes of the youngest member, a girl named George.  Our campaign encompasses a number of brand stories, each built around separate proof points that Genesis delivers.  The content runs across multiple channels including TV, cinema, digital AV, out of home, radio, social, digital display and owned channels.

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