Refreshing a brand that’s been around for over 150 years is a delicate task.
Refreshing a brand that’s been around for over 150 years is a delicate task. Tower wanted to update their branding to reflect the modern, digital-first company they’d become - without throwing away hard-earned brand equity.
This was achieved with an extended colour palette, a reworked logo and a uniquely ownable 3D rendered animation style.