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About

Bastion Shine is New Zealand's leading strategic and creative consultancy.

5g Spark Race Zone

A new generation consultancy, built for today’s world.

Our purpose is to create meaningful growth in people and organisations in Aotearoa. To deliver that we have built best in class capability in key areas of Organisational DNA and strategy, executive and leadership coaching and development, creativity and marketing communications, Digital technology consulting, design and PR. In 2021 Bastion Shine was majority acquired by Bastion Group.

Our Model

Bastion Shine agencies graphic

Our Expertise

When you partner with Bastion, you access the expertise of the global Bastion Network.

Our People

We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.

Simon Curran
Simon Curran
Co-Founder & Group CEO NZ
Rich Maddocks
Rich Maddocks
Chief Creative Officer NZ
Andy McLeish
Andy McLeish
Chief Strategy Officer NZ
Annabelle Pitkin
Annabelle Pitkin
General Manager, Bastion Shine
Melissa Hill
Melissa Hill
Chief Operations Officer
Danny Carlsen
Danny Carlsen
Head of Design
Joanna James
Joanna James
General Manager Amplify
Toby Sellers
Toby Sellers
Creative Managing Director NZ
Jodi Willocks
Jodi Willocks
Managing Director Wellington NZ
Melissa Harris
Melissa Harris
General Manager Digital
Jack Watts
Jack Watts
Group CEO
Fergus Watts
Fergus Watts
Founder and Non-Executive Chairman
Simon Curran
Simon Curran Co-Founder & Group CEO NZ

Simon is the co-founder and CEO of Bastion Shine, and brings 20+ years experience working in marketing and innovation around the world. Simon works daily with clients on a diverse range of topics including business transformation, business and brand strategy, communications, venturing and leadership development. Simon works closely with Bastion Shine’s partner in Silicon Valley, Propel Performance Group, which Simon is a Board Member and supports clients in the US, Europe and throughout Asia Pacific. He was the co-founder and former partner in a range of hospitality businesses in Auckland (Ostro, Seafarers Members Club, Ebisu, Azabu, Tyler Street Garage, Las Vegas, Fukuko). He is a Board Member of the Dilworth Trust – one of New Zealand’s largest Charitable Trusts, with duties in Marketing, Audit, Finance and Risk.

Toitū Enviromark Gold

Toitū Enviromark Gold is the second step in the Environmental Management System journey for Bastion Shine. What does this mean for us?

The Toitū Enviromark programme mentors organisations to develop, implement and maintain an EMS and verifies their work. Toitū Enviromark Gold certified organisations have developed a comprehensive plan to help achieve their goals outlined in their formal environmental policy. We are measuring our impacts so we can better manage them. 

To achieve Toitū Enviromark Gold Certification, an organisation:

  • Has set objectives and targets for driving improvement and has programmes in place to meet those targets;
  • Has developed, implemented and tested environmental emergency plans;
  • Has identified and evaluated their significant environmental issues arising from activities, products and services;
  • Is actively monitoring their ongoing compliance with New Zealand legislation and is ensuring they are aware of any changes to obligations;
  • Has produced an environmental policy statement;
  • Understands the scope of their EMS (i.e. are there any parts of the organisation that need to be excluded from the EMS and why);
  • Exhibits no non-compliances with New Zealand’s applicable health and safety and environmental legislation.
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