Start Giving Digital Platform
Start Giving believes that with wealth comes with a responsibility to give back to society. They want to revolutionise how giving is into a private ancillary fund (PAF) to create a personal foundation.
We were tasked with creating a digital platform that articulated their why, how and what for entrepreneurs to understand how they are start to give and why.
Entrepreneurs are clearly busy people and have a limited resource of time.
We wanted to create a website that allowed for key messaging to be upfront and as bold as possible. Large scale copy and breaking up sections with colour blocking allowed for clear accessibility of messaging hierarchy.
The final result allows for the informative flow of information and key outtakes.