Rexona Not Done Yet
Bastion Creative and Bastion Amplify partnered with the Rexona team at Unilever to launch its new brand purpose to New Zealanders.
Rexona’s brand purpose is to inspire New Zealanders to break through their mental and physical barriers, and to find the confidence to move more. Rexona partnered with the Black Ferns to share players Kendra Cocksedge, Renee Holmes and Kennedy Simon, who shared their stories of self-doubt and encouragement to help Kiwis push through their own barriers and move more.
We created 60” and 15” content pieces for paid digital and social channels, as well as a media partnership with NZME featuring interviews with Kendra Cocksedge on the Between Two Beers podcast and Reset magazine. Bastion Amplify commissioned research to uncover insights on New Zealanders’ biggest barriers to movement to create further media angles, with interviews secured in the NZ Herald, The Hits Breakfast with Jono & Ben, and The Crowd Goes Wild.