Tip Top Queen of The Freezer
A social-only campaign that tied in with our always-on social media layer for Tip Top.
Queen of the Freezer was a social-only campaign that tied in with our always-on social media layer for Tip Top. This was a proactive idea, presented to our clients as a way to dial up product, and profile interaction in the winter months when the super-summery content doesn’t land as much. The goal of this campaign was first to grow the brand’s Instagram following as well as increase community engagement.
The idea pitted freezer favourites against one another and let the community vote on their favourite. The knockout-style tournament enabled us to generate one and a half months of weekly content and reasons to follow and interact with Tip Top’s account daily.
Our Amplify team led the campaign, integrating our Creative, Digital and Design teams.
