Case Study
Campaign
Energy
Sport
Creative
Customer Experience (CX)
Development
Digital
Partnership Management
Genesis Supporters Shirt
Kiwis are known for really getting behind their sports, be it the All Blacks, Silver Ferns, or just the local gumboot throwing competition.
Industry
Campaign
Energy
Sport
Services
Creative
Customer Experience (CX)
Development
Digital
Partnership Management
Expertise
So when it came to the 36th America’s Cup, New Zealand’s number one power company asked an interesting question: Just how much energy do the nation's fans put in supporting Emirates Team New Zealand?
The result? The Genesis Supporter Shirt; a world first wearable technology that captured the energy the fans put into supporting the team, and converted into free hours of power for schools right across the country.
Interested? Fill in the form and we’ll make sure the right person connects with you.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let's talk.