Taco Bell The world is your taco
Taco Bell NZ has a massive ambition to expand their restaurants in Aotearoa over the next few years.
Their standard tier stores require the interior brand experience to be memorable for customers from a brand perspective. We were tasked to create an environmental toolkit that could be templated and implemented at an affordable rate across all premises.
Taco Bell’s brand is bold, playful and all about the ‘wink moments’. Those moments when you’re looking at something and the penny drops and you think, that’s cool.
We created a toolkit of six murals that played on these ‘wink moments’. Artwork that contained subtle Taco Bell distinctive assets. Artwork where you could products the whole illustration, crop a piece, scale it up, hand paint or print in adhesive, router cut acrylic.
The world really is your oyster (or taco) with this toolkit.
Each site feel somewhat customised at an affordable cost.
