Work

Genesis Warmer Homes Campaign

Energy

Advertising

With a little help from the loveable George, we brought Genesis’ heartfelt initiative to create more warm, healthy homes to the nation.

NZ Police In Your Element

We partnered with New Zealand Police to create a recruitment campaign for their more rural locations. Our campaign was built to appeal to those with a love for the outdoors, knowing their skills and mindset would make for a perfect fit.

MBIE Consumer Protection Campaign

We partnered with MBIE’s Building Performance to create a campaign to help stop Kiwis from getting burnt when starting a building project.

Insurance

Tower The Astronaut Moves In with Tower’s Home Insurance Campaign

In the latest instalment of Tower’s Home insurance campaign we see the return of the astronaut who crashed into a Kiwi couple’s living room ceiling.

Content Creation

Altrad Diversity, Equity, Inclusion and Belonging

We helped the Altrad Group create a new strategic and creative DEI&B approach for their 60,000 employees in 60 countries across the globe.

Case Study

FMCG

Influencer Management

Whittaker's Christmas Baking Event at Daily Bread

We teamed up with Whittaker’s to deliver an exclusive Christmas baking event at Daily Bread, for influencers and Chocolate Lovers to enjoy.

Spark teams up with Bastion Shine for the launch of their new initiative

Air New Zealand The Great Christmas Chase

Air New Zealand Full Potential

New Zealand Police Community Car

We designed a Police vehicle that extends a warm welcome to diverse communities across Aotearoa in 85 different languages.

New Zealand Police Community Car

We designed a Police vehicle that extends a warm welcome to diverse communities across Aotearoa in 85 different languages.

Education

Skills Group Skills Alley

We teamed up with Skills Group to create ‘Skills Alley’, an impactful experiential initiative designed to showcase Skills Group’s diverse range of training programmes.

Digital Communication Strategy

Media

Google News Lab ANZ Support innovation and trusted journalism through a series of newsroom experiments

Bastion Transform have partnered with Google News Lab ANZ to create a framework for how to prioritise, design, run and review experiments to encourage newsrooms to step outside their comfort zones and learn new ways of connecting with audiences.

Advertising

Baby Bunting Supporting New Zealand families, every step of the way

Launching a much loved Australian retailer into the New Zealand market

Genesis Internal Brand Pride

Three words, three pillars, three pivotal affirmations developed by Genesis: Lead, empower, and care. It was our goal to show Genesis employees a glimpse into how these pillars played a role in the future of the new purpose.

Using our science-backed health and wellbeing programme AIA Vitality to reframe the category. Encouraging NZers ‘just getting through life moments’ and start taking small steps to start thriving.

Case Study

Insurance

Advertising

Tower Remote

Remote is the next iteration of Tower’s highly relatable creative platform, reassuring Kiwis that no matter what life throws at them, Tower has their back.

Tip Top Brand Evolution

Seafarers Seafarers Britomart Identity

Genesis Brand Campaign

Finance

Start Giving Digital Platform

Start Giving believes that with wealth comes with a responsibility to give back to society. They want to revolutionise how giving is into a private ancillary fund (PAF) to create a personal foundation.

Start Giving Digital Platform

Air New Zealand Flight NZ0

Automotive

Tourism

Air New Zealand wanted to engage New Zealand with their sustainability programme and educate stakeholders and the public with their intention.

“Skylight” was designed to reassure Kiwis that no matter what life throws at them, Tower has their back.

Air New Zealand Te Matatini

We created an engaging AV that illustrates the power of whānaungatanga in a simple, visual way.

Tip Top Queen of The Freezer

FMCG

Social Media

A social-only campaign that tied in with our always-on social media layer for Tip Top.

Kiwis are known for really getting behind their sports, be it the All Blacks, Silver Ferns, or just the local gumboot throwing competition.

Energy

Genesis Supporters Shirt

Case Study

Energy

Tourism

Air New Zealand Flight NZ0

We helped launch Air New Zealand's most important journey yet - Flight NZ0 - a commitment to reaching net-zero carbon emissions by 2050.

Trumpet Ice Cream Packaging re-design

Hopt Soda

Kapiti Let the adventure begin

Will&Able Brand Identity

Kāpiti evokes the wonders of Aotearoa, with natural ingredients and flavours so vivid they can transport you to the far corners of our beautiful land.

Kapiti Let the adventure begin

Kāpiti evokes the wonders of Aotearoa, with natural ingredients and flavours so vivid they can transport you to the far corners of our beautiful land.

Taco Bell The world is your taco

FMCG

Hospitality

Taco Bell NZ has a massive ambition to expand their restaurants in Aotearoa over the next few years.

Bastion Creative and Bastion Amplify partnered with the Rexona team at Unilever to launch its new brand purpose to New Zealanders.

Air New Zealand Get ready for take-off

Tourism

Air New Zealand is Aotearoa’s national carrier.

Spark 5G Innovation Studio

Luxury

The Spark Innovation Studio is a one-stop shop that offers Spark customers and New Zealand’s innovation community a sandpit to co-create, ideate, test and workshop alongside Spark IoT experts.

We teamed up with some world class partners to show how Spark 5G make the Emirates Team New Zealand boat go faster.

Case Study

FMCG

Advertising

Tip Top What’s the best that could happen?

Nostalgia was no longer enough

Air New Zealand We fly for you

Tip Top Always On Social Media Strategy

Air New Zealand Don’t Live Pointlessly

Genesis George’s Place

Genesis Energy launched the latest episode of its creative platform.

Genesis George’s Place

Genesis Energy launched the latest episode of its creative platform.

Tip Top What’s the best that could happen?

FMCG

Retail

How we made Kiwis more loyal to ice cream (yes, that’s possible).

New Zealand Police Puhikura

Puhikura is the Police’s first major recruitment campaign focused specifically on wāhine Māori. Ever.

Insurance

Tower wanted their new stunning office to be a reset moment for the business and staff alike. To be a visual manifestation of their new values and vision.

Tower Office re-design

Insurance

Tower is New Zealand’s oldest insurance company and was was starting to look it. We needed to refresh their identity in a delicate way to retain the equity of the brand but reflect the modern, innovative, digital-first business they’d become.

Tower Brand Evolution